Strategic Thinking about Special Events

March 16, 2010 at 10:59 am Leave a comment

Special events require a lot of planning time and execution.  When your board or committee talks about an event, do you properly weigh the benefits and the costs?

“We’re not suggesting that events have no place in a fundraising program. On the other hand, we are saying that, unless you’re thinking strategically about why and for whom you’re hosting these events, unless you’re setting real goals for what you want to achieve at and after the event, and unless you’re keeping your event in perspective as a piece of the fundraising plan, then your event is probably — like the balloons discussed ad nauseam — full of hot air.” –Derrick Feldman

Read Derrick’s great advice on evaluating the benefits of special events, Avoiding the Highly Contagious Special Events Bug.


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