Facebook, Nonprofits, and ROI

May 10, 2010 at 6:48 am Leave a comment

Nonprofit organizations should use all “free” tools for promoting the organization.  Though you don’t have to pay to create a fan page on Facebook, it does take staff and/or volunteer time to create and monitor the page and that is time not being spent on something else.

I suggest reading a blog post, “Four Reasons Why Nonprofits Should Reconsider Facebook,”  at Nonprofit Tech 2.0 that discusses why you should weigh the time spent on Facebook (in particular).  The idea of considering time spent on social media and “free” tools is worth evaluating periodically.

http://nonprofitorgs.wordpress.com/2010/04/24/four-reasons-why-nonprofits-should-reconsider-facebook/

-Rebecca

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